Model Overview Report

The Product Management Panorama

August 6th, 2020
With contributors:
Lisa Singer , Sam Somashekar


Product management as a role and profession is maturing, and product management is being applied to a wider range of products. As the function and expectations evolve, so too must the role. While the “one-person band” model of any individual product manager doing it all may still be relevant and appropriate in many situations, in others the role needs to be broken into multiple roles. In this report, we introduce the Product Management Panorama, which defines the wide spectrum of potential roles and subfunctions within the product management discipline.

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