The Product Portfolio Optimization Framework

January 1st, 2018

With contributors:

Summary

Best-in-class organizations regularly analyze the offerings in their current portfolio to guide decision-making on product strategy investment. When B2B organizations have too many offerings available, buyers become confused, sales reps lose focus and marketing dollars lose impact. Product management should assess in-market products at least once or twice a year, with participation from marketing and sales. This report introduces the Product Portfolio Optimization Framework, which is used to assess the current state of commercially released products, services, and solutions across five dimensions: market, strategic, competitive, commercial, and financial.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.