Best Practice Report

The Pulse: Attracting And Keeping High-Performing Sales Reps

January 1st, 2018


When it comes to attracting high performers in the B2B sales world, even the most desirable organizations need to focus considerable energy on recruiting the most talented individuals. Enablement leaders who seek to attract and hire the best B2B sales professionals need to attain a deep understanding of how high performers think about their current and future employers. In this report, we provide findings about high-performing sales reps from a 2016 research study and describe how sales enablement leaders can address the priorities of these highly valued employees to gain long-term benefits for the organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.