Best Practice Report

The Pulse: Enabling Millennials in B2B Sales

January 1st, 2018
Peter Ostrow, VP, Research Director
Peter Ostrow VP, Research Director

Summary

Millennials are now the largest generation in the US workforce, and their preferred work style is radically changing sales management best practices. This generation looks for a more digital and holistic recruitment and cultural experience. Despite their liking for screen-based interactions, Millennials thrive in an environment that includes a high level of feedback and human interaction.

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