Best Practice Report

The Pulse: Enabling Millennials in B2B Sales

January 1st, 2018

Summary

Millennials are now the largest generation in the US workforce, and their preferred work style is radically changing sales management best practices. This generation looks for a more digital and holistic recruitment and cultural experience. Despite their liking for screen-based interactions, Millennials thrive in an environment that includes a high level of feedback and human interaction.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.