The Pulse: Ongoing Sales Training And Development

January 1st, 2018

In B2B sales environments, reps’ tenures are often short, as most individual contributors move from company to company in pursuit of better short-term rewards via leveraged compensation plans. Sales enablement can optimize the lifetime value of sales professionals and reduce turnover by providing reps with growth opportunities. As organizations grow and evolve, they’re increasingly recognizing the value of investing in long-term support of their reps. In this report, we share recent Forrester survey results that reveal the current state of ongoing B2B sales training and development.

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