Best Practice Report

The Pulse: Portfolio Marketing Leadership Priorities 2017

January 1st, 2018


SiriusDecisions asked portfolio marketing leaders — including product, solution, industry and services marketing leaders — to share their top priorities and challenges. Transforming go-to-market strategies from product-centric to audience-centric was ranked as the top priority and the top challenge. Many portfolio marketing leaders find that their teams lack the necessary insights and skills to transition to a successful audience-centric strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.