The Pulse Results From The 2020 Brand And Communications Survey

The 2020 Brand And Communications Survey reflects the immediate impact of the COVID-19 crisis and the consequent economic turmoil. Some of the data reflects the reactive influence of the unpredicted crisis, while other data shows how some preexisting trends continue. The survey addresses various areas that appear to be attracting increasing investments and attention at B2B organizations: social media operations and the challenge of breaking down existing silos between brand and demand marketing teams. In this report, we share findings from the 2020 Brand And Communications Survey about brand and communications functions’ challenges, investments, and cross-functional integration.