Data Overview Report

The Pulse Results From The 2020 Brand And Communications Survey

May 22nd, 2020

The 2020 Brand And Communications Survey reflects the immediate impact of the COVID-19 crisis and the consequent economic turmoil. Some of the data reflects the reactive influence of the unpredicted crisis, while other data shows how some preexisting trends continue. The survey addresses various areas that appear to be attracting increasing investments and attention at B2B organizations: social media operations and the challenge of breaking down existing silos between brand and demand marketing teams. In this report, we share findings from the 2020 Brand And Communications Survey about brand and communications functions’ challenges, investments, and cross-functional integration.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.