The Pulse: Sales Asset Management Best Practices

December 10th, 2019

Summary

When striving to support sales teams with the content assets they need, B2B organizations must coordinate cross-functional resources to aggregate, create, and manage the vast array of resources required to support sellers’ motions. Determining who should orchestrate the various accountabilities associated with top-quality sales asset management and how to streamline execution is a vital competency for high-performing organizations. In this report, we share best practices from Forrester’s 2019 Sales Asset Management Study.

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