Data Overview Report

The Pulse: The B2B Leader’s Guide To The Strategic Initiatives That Enable Growth

November 5th, 2018

Organizations require a level of change to capitalize on growth opportunities. Leaders who can identify the factors that facilitate growth are well positioned to validate and inform their strategic initiatives. In this report, we share recent Forrester survey results that reveal what strategic initiatives B2B organizations are deploying to enable and fuel growth within each Intelligent Growth pillar.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.