Best Practice Report

The Pulse: The Role of Content Strategy and Operations in the Shift to Audience-Centricity

January 1st, 2018


Content strategy and operations is a critical function for supporting an organization’s shift from product-centricity to audience-centricity. Benchmark data from the Command Center reveals trends impacting content performance in supporting this shift. While B2B organizations are making progress in developing content strategy and operations capabilities, significant gaps continue to present content challenges.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.