Best Practice Report

The Pulse: Trends in Marketing Automation Platform Migration

January 1st, 2018


Forresters’ 2016 State of Marketing Automation Study surveyed B2B marketing automation professionals about their level of satisfaction with their solutions. More than 50 percent of respondents expect to migrate from their existing marketing automation platform (MAP) in the next 12 months. If migration is an option, marketers must balance direct and indirect costs with internal and external risks to make an informed migration decision and action plan.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.