Best Practice Report

The Pulse: Trends in Marketing Automation Platform Migration

Jan 01, 2018

Summary

Forresters’ 2016 State of Marketing Automation Study surveyed B2B marketing automation professionals about their level of satisfaction with their solutions. More than 50 percent of respondents expect to migrate from their existing marketing automation platform (MAP) in the next 12 months. If migration is an option, marketers must balance direct and indirect costs with internal and external risks to make an informed migration decision and action plan.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).