Trends Report

The Real Business Of Virtual Worlds

Firms Creating New Virtual Worlds Must Balance Real Revenues With High Risks

March 23rd, 2007
With contributors:
Ted Schadler , Michelle de Lussanet , Erica Driver , Lizet Menke

Summary

Second Life has brought discussions about virtual worlds out of the geeks' basement and into the harsh light of business life. Revenues from successful virtual world services can be substantial, but success can be fleeting and significant risks are involved. Strategy professionals should investigate virtual worlds as a new channel for reaching the most influential segments of consumer markets. Make sure you're "learning by doing" and are prepared to handle the emergence of business-critical, high-revenue virtual worlds.

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