Summary
As leaders invest more time and thought into developing future-of-work strategies, one problem continues to inhibit success: a narrow definition of the value of work itself, too focused on worker productivity. Yet a whole host of audiences — from customers who continue to demand more than just widgets to employees who do their best work when their employee experience is high — plays a role in creating and consuming the fruits of a company’s work. Read this report to boost your future-of-work strategy by first understanding that the real value of work involves a reinforcing ecosystem of audiences, each of which plays a role in business success.
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