The Reinvention Of B2B Corporate Social Responsibility

January 30th, 2023

With contributors:

Srividya Sridharan , Karen Tran , Christina Schmitt , Thomas Husson , Rick Parrish , Amy DeMartine , David Parry , Lori Wizdo , Shannon Colford , Kate Pierpont

Summary

Businesses being able to thrive and grow is increasingly predicated on their actions as responsible citizens on a constellation of social issues. Once thought of as philanthropic largesse, corporate social responsibility (CSR) has emerged as a strategic function with implications for the entire organization. B2B buyers are making purchase decisions based on CSR criteria, the best talent gravitates to companies that live their values, and investors and other stakeholders are rewarding companies that lead on key environmental and sustainability objectives.

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