Summary
For many organizations, revenue technology governance is at best an afterthought and more frequently seen as a hindrance. Haphazard or missing governance creates an infrastructure that’s unstable, with limited integrations and adaptability to market changes and business needs. In this report, we outline how revenue operations leaders, in collaboration with IT, can use the Forrester Revenue Technology Management Framework to establish governance that aligns with business goals, ensure scalability, enhance data quality, provide stability, and optimize technology investments while minimizing risk.
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