Best Practice Report

The Revenue Technology Management Framework: Govern

Enable Efficient, Modern, Optimized Technology Management Practices

August 21st, 2024
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
With contributors:
Cristina De Martini , Anthony McPartlin , Emily Wen , Ellen Lind

Summary

For many organizations, revenue technology governance is at best an afterthought and more frequently seen as a hindrance. Haphazard or missing governance creates an infrastructure that’s unstable, with limited integrations and adaptability to market changes and business needs. In this report, we outline how revenue operations leaders, in collaboration with IT, can use the Forrester Revenue Technology Management Framework to establish governance that aligns with business goals, ensure scalability, enhance data quality, provide stability, and optimize technology investments while minimizing risk.

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