Best Practice Report

The Revival Of Segmentation: Why It Still Matters

April 25th, 2023
With contributors:
Aaron Katz , Evan Megan , Jen Barton


Segmentation isn’t dead. This doesn’t mean there aren’t limitations to segmentation, such as challenges to matching varied data or segments growing stale. Alternative methods, such as personalization, can be powerful when the data and the resources are available. Otherwise, segmentation — when done right — remains an important tool for business leaders to target customers and drive value. This report helps business leaders better understand the challenges of segmentation and best practices for overcoming them.

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