Business Case Report

The ROI Of Loyalty Programs

How To Calculate The Return On Your Loyalty Investment

February 18th, 2022
With contributors:
Emily Collins , Benjamin Nagle , Christine Turley


Loyalty programs help companies identify and collect rich data about their best customers in order to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for investment in a loyalty program. It provides an ROI model for loyalty program expenditures using Forrester’s Total Economic Impact™ (TEI) framework.

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