The Role Of Customer Marketing In Building Trust

March 16th, 2022

With contributors:

Stephanie Balaouras , Ian Bruce , Caroline Robertson , Miriam ElKorchi , Ellen Lind

Summary

Postsale customer engagement functions are crucial to delivering on the key levers of trust in B2B. Customer marketing, customer success, and customer insights teams play important ongoing roles in the postsale customer lifecycle and directly influence the experience customers have and the value they derive. This report describes the customer marketing function’s contribution to the levers of trust in B2B organizations.

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