Trends Report

The Role Of Jobs-To-Be-Done In Improving The Customer Experience Your IT Team Delivers

Use This Customer-Centric Framework To Better Address Customers’ Needs, Wants, And Expectations

November 20th, 2023
With contributors:
Matthew Guarini , David Morrison , Rachel Birrell


Tech executives can provide more successful solutions to customers by adopting frameworks that facilitate customer understanding. Embracing the Jobs-to-be-Done framework in particular enables tech executives to better prioritize customer-centricity, evidence-based decisions, and cross-functional collaboration, driving innovation and delivering solutions that meet customer needs. The report provides essential guidance for tech executives on enhancing customer satisfaction, fostering superior customer experience, and promoting business growth.

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