Vision Report

The Role Of The CMO In Customer Obsession

All Execs Should Share Responsibility For Customer Obsession

 and  two contributors
Jan 25, 2024

Summary

Customer obsession should be a shared C-suite priority where some execs ignite and others enable customer obsession. All execs, including CMOs, should determine if they should ignite or enable customer obsession rather than jockeying for ownership of the initiative.

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