Vision Report

The Role Of The CMO In Customer Obsession

All Execs Should Share Responsibility For Customer Obsession

January 25th, 2024
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Rick Parrish , Emanuella Santos

Summary

Customer obsession should be a shared C-suite priority where some execs ignite and others enable customer obsession. All execs, including CMOs, should determine if they should ignite or enable customer obsession rather than jockeying for ownership of the initiative.

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