Summary
The Forrester Sales Asset Management Assessment Tool guides sales enablement functions through the initial design, refresh, or expansion of their sales asset management strategies. The tool is designed to help enablement leaders evaluate their current state of execution of the key actions within the components of aggregating, creating, and managing sales assets (these three components are not sequential). Users can view their organization’s gap assessment for each key action within the three components and determine which actions to prioritize in their upcoming sales asset management initiatives.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.