The Sales Asset Management Assessment Tool

November 2nd, 2018

Summary

The Forrester Sales Asset Management Assessment Tool guides sales enablement functions through the initial design, refresh, or expansion of their sales asset management strategies. The tool is designed to help enablement leaders evaluate their current state of execution of the key actions within the components of aggregating, creating, and managing sales assets (these three components are not sequential). Users can view their organization’s gap assessment for each key action within the three components and determine which actions to prioritize in their upcoming sales asset management initiatives.

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