Summary
You can use sales performance management (SPM) to increase sellers’ motivation and effectiveness, optimize sales territories and quotas, and align sales execution to the business strategy. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case focus. Sales and sales operations leaders should use this report to understand the value they can expect from an SPM vendor, learn how vendors differ, and select one based on size and market focus.
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