Landscape Report

The Sell-Side Platforms Landscape, Q2 2024

Forrester’s Overview Of 18 Vendors

May 24th, 2024
With contributors:
Emily Collins , Faith Born , Christine Turley


You can use a sell-side platform (SSP) to sell ad inventory, manage and optimize ad space, and filter invalid traffic (IVT). But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Digital publishers should use this report to understand the value they can expect from an SSP vendor, learn how vendors differ, and investigate options based on size and market focus.

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