Trends Report

The Sell-Side Video Adtech Stack Has Emerged

But Publishers Should Choose Based On Their Revenue Mix

March 14th, 2017
With contributors:
Melissa Parrish , Jim Nail , Wei-ming Egelman

Summary

Video advertising inventory is scarce, and as a result, costs per thousand (CPMs) are high. Premium publishers, aware of shifting media consumption habits and eager to benefit from high video CPMs, are growing their digital video capabilities. Some are even launching dedicated channels of streaming content. Read this report to learn how publishers are tapping into big video advertising budgets and meeting the demands of the B2C marketing professionals buying video advertising.

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