Summary
B2B organizations require a comprehensive signal-sensor network to fuel precision interactions inside the customer-obsessed growth engine. Focusing on the signals that illuminate customer preferences, perceptions, motivations, and influences enables marketers to create more meaningful experiences and develop a more accurate assessment of value realization and propensity to buy. In this report, we describe seven sets of signals that help customer-obsessed B2B organizations demonstrate their commitment to be responsive, relevant, respectful, and aligned around a common goal of helping buyers and customers.
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