Best Practice Report

The Six Essential B2B Revenue Technologies And How To Integrate Them

December 22nd, 2020
Barbie Mattie, null
Barbie Mattie
With contributor:


Emerging B2B organizations must make a full commitment when adopting and integrating essential technologies. When adoption and integration are done correctly, the technology foundation drives consistent experiences for all audiences (e.g., prospects, customers, influencers, partners, potential partners, analysts) and improves sales, product, and marketing performance across the revenue engine. In this brief, we discuss how emerging B2B organizations must adopt and integrate six essential technologies as the foundation for an efficient revenue engine that scales as the company grows.

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