Best Practice Report

The Six Essential B2B Revenue Technologies And How To Integrate Them

December 22nd, 2020
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Barbie Mattie, null
Barbie Mattie
With contributor:
Seth Marrs

Summary

Emerging B2B organizations must make a full commitment when adopting and integrating essential technologies. When adoption and integration are done correctly, the technology foundation drives consistent experiences for all audiences (e.g., prospects, customers, influencers, partners, potential partners, analysts) and improves sales, product, and marketing performance across the revenue engine. In this brief, we discuss how emerging B2B organizations must adopt and integrate six essential technologies as the foundation for an efficient revenue engine that scales as the company grows.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.