Roadmap Report

The Six-Step Roadmap To Scalable B2B Content Localization

Create An Aligned, Data-Driven, Technology-Enabled Localization Initiative

December 1st, 2023
With contributors:


B2B buyers increasingly expect localized, regionally appropriate content in their own language. However, prevalent manual, siloed approaches make it almost impossible to deliver quality localization at scale. Organizations that integrate localization at the content design stage have an advantage over ones that treat it as a tactical afterthought. Organizations should incorporate localization into go-to-market strategy, customer experience, and employee experience (EX) — supported by skilled resources and modern technology. This report provides a one- to two-year roadmap for marketing, product, digital, and (CX) leaders to build a localization strategy that supports growth.

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