The Six-Step Roadmap To Scalable B2B Content Localization

B2B buyers increasingly expect to receive localized, regionally appropriate content in their own language. However, localization silos — such as those in marketing, product, regions, and the partner ecosystem — make it difficult to improve processes and technology all at once across the enterprise. The transition to mature localization typically occurs over a few years as different groups transform their functional areas and global councils implement shared standards and resources that bridge the silos. This report provides a one- to two-year roadmap that organizations can use iteratively to scale their localization strategy and infrastructure.