Roadmap Report

The Six-Step Roadmap To Scalable B2B Content Localization

Create An Aligned, Data-Driven, Technology-Enabled Localization Initiative

December 1st, 2023
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributors:
Dave Frankland , Phyllis Davidson , Lisa Gately , Mavis Liew , Pippin Evarts , Drew Zalucky

Summary

B2B buyers increasingly expect localized, regionally appropriate content in their own language. However, prevalent manual, siloed approaches make it almost impossible to deliver quality localization at scale. Organizations that integrate localization at the content design stage have an advantage over ones that treat it as a tactical afterthought. Organizations should incorporate localization into go-to-market strategy, customer experience, and employee experience (EX) — supported by skilled resources and modern technology. This report provides a one- to two-year roadmap for marketing, product, digital, and (CX) leaders to build a localization strategy that supports growth.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.