The Social Technographics® Profile Of US Investors

Investors are less likely than the general online population to use social technologies such as blogs. And the more affluent an investor is, the less likely he or she is to use social media. Why? Age: Older investors have the most money, while young consumers dominate social technologies. Some investor segments are more active than their peers, though: Younger investors are more likely to use social technologies than other non-investors their age, and online traders are more active than other investors. In response, Schwab is exploring an online community for active traders. Other smart firms will conduct strategic experiments of their own. But there is no imperative yet. Right now, it's enough for eBusiness executives to ask the strategic question, "How can Social Computing support my firm's larger business objectives?"