The State Of B2B Partner Programs, 2023

November 22nd, 2023

With contributors:

Maria Chien , Kiri Bartels , Arianne Burnette

Most B2B organizations struggle to establish and maintain a partner program that supports their expanding partner ecosystem strategy and growth objectives. An inescapable imperative for partner ecosystem marketing leaders is to modernize their partner program to support the unique and evolving partnership business models and values across their entire universe of partners. In Forrester’s Partner Ecosystem Marketing Survey, 2023, we asked global B2B partner ecosystem marketing and channel marketing decision-makers about the current state of their partner programs and related plans for the year. This data overview provides insights into the state of B2B partner programs in 2023.

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