Data Overview Report

The State Of Commerce Search For The US Consumer

July 31st, 2023
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Digital touchpoints are significant for both online and in-store shopping: In 2023, digital-influenced total retail sales will account for 62% of total US retail sales. To deliver successful shopping experiences — whether directly online or in-store — retailers and brands must ensure their site search capabilities meet their customers’ rising expectations for product discovery and research. This report reviews Forrester’s data on US consumers’ expectations and use of search features, filtering, and product recommendations on retailer and brand sites.

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