Data Overview Report

The State Of Consumer Usage Of Generative AI, 2024

Consumers Won’t Ever Fully Understand GenAI

March 20th, 2024
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
Michael Kearney, Data Researcher
Michael Kearney Data Researcher
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Mike Proulx , Bruna Venicio , Kara Hartig

AI is not new. Machine learning, deep learning, and other types of AI have been around for a while now. But generative AI (genAI) has made AI visible in consumers’ daily lives. While companies race to incorporate AI internally and externally, consumer adoption is still in its infancy. Consumers are apprehensive: Although they see the utility of genAI, they worry about its ethical implications. This data overview examines the latest insights about consumers’ genAI usage and attitudes, providing the backdrop for consumers’ perceptions of genAI in 2024 and beyond.

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