Data Overview Report

The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

May 2nd, 2013
With contributor:
Reineke Reitsma


This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social participants. Our analysis shows that consumers in the three technology adoption stages — early adopters, mainstream users, and laggards — are using technology in different ways. This report is a graphical analysis of Forrester's Asia Pacific Technographics Online Benchmark Survey, Q3 2012 (Australia, China, Hong Kong, India, Japan, South Korea) and Asia Pacific Technographics China Survey, Q4 2012, and it includes forecast data on smartphone and tablet users. This report helps organizations understand the technology readiness of their target audience and how they can best engage with them.

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