Data Overview Report

The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

April 8th, 2013
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors. We examine the core EU-5 countries: France, Germany, Italy, Spain, and the UK. We have included forecasts for the online population as well as for smartphone and tablet users. Our analysis shows that while European consumers in each country incorporate technology in their lives, there are major differences between countries in the level of Internet adoption, technology usage, and sophistication.

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