Data Overview Report

The State Of Consumers And Technology: Benchmark 2013, Canada

North American Consumer Technographics®

July 23rd, 2013
With contributors:
Reineke Reitsma , Andrea Mitchell , Ryan Morrill

Summary

This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers continue to actively integrate new technologies like tablets, smartphones, and connected TVs into their lives; older Canadian adults are beginning to reap the benefits of consumer devices and widespread mobile access. This graphical analysis of Forrester's North American Technographics Online Benchmark Surveys (Part 1 and Part 2), 2013 helps companies understand how the uptake of technology varies by age.

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