Data Overview Report

The State Of Consumers And Technology: Benchmark 2013, Europe

European Consumer Technographics®

May 19th, 2014
With contributors:
Gina Fleming , Andrea Mitchell , Ryan Morrill

Summary

This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed technology usage and interest in the core EU-5 countries: France, Germany, Italy, Spain, and the UK. We have included forecasts for the online population as well as for smartphone and tablet users. Our analysis shows that while European consumers in each country incorporate technology in their lives, there are major differences between the countries in their level of Internet adoption, technology usage, and sophistication.

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