Trends Report

The State Of Customer Loyalty And Marketing Technology

Rationalize Redundant Investments To Improve CX And Increase Loyalty

September 20th, 2022
Mary Pilecki, null
Mary Pilecki
With contributors:
Emily Collins , Emily Pfeiffer , Joe Stanhope , Benjamin Nagle , Christine Turley

Summary

Brands with loyalty technology platforms often have capabilities that are redundant to those offered by their existing marketing technology (martech) ecosystem. This results in inconsistent customer experiences and spending inefficiencies. With some loyalty technology vendors modularizing their platforms, marketers now have an opportunity to reduce or eliminate the overlap. This report helps loyalty marketers and their marketing technology partners understand the benefits of improving loyalty and martech alignment and provides steps for how to rationalize those technology investments.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.