The State Of Data Clean Rooms, 2023

October 13th, 2023

With contributors:

Emily Collins , Tina Moffett , Enza Iannopollo , Mo Allibhai , Benjamin Nagle

Summary

One of Forrester’s top emerging technologies of 2023, data clean rooms enable privacy-safe data collaboration. Market disruptions drive marketer and advertiser interest in data clean rooms, and providers promote their ability to support granular ad targeting, measurement, and audience insights. But these use cases are still emerging, so marketers must temper their expectations and be disciplined about the use cases they want to pursue before piloting data clean rooms.

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