Data Overview Report

The State Of Emerging Technology At Future Fit Organizations

Future Fit Organizations Are More Effective With Their Emerging Tech Initiatives

January 30th, 2023
Martha Bennett, VP, Principal Analyst
Martha Bennett VP, Principal Analyst
Rachel Kwon, null
Rachel Kwon
With contributors:
Ashutosh Sharma , Christian Prandi , Demi Starks

In 2020, Forrester defined the future fit tech strategy as an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations. We found that organizations that embraced a future fit strategy were more likely to invest in and demonstrate the value of emerging tech initiatives than their less mature peers. Read this report to learn more about their approach.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.