Data Overview Report

The State Of Empowered Customers And Technology: Benchmark 2017, US

North American Consumer Technographics®

August 10th, 2017
Reineke Reitsma, null
Reineke Reitsma
With contributors:
Gina Fleming , Anjali Lai , Theresa Pappafotopoulos , Xiaotong Duan , Cheryl Hart , Rachel Birrell


For the first time, we present an annual report that shows the impact of technology on US empowered customers' attitudes, behaviors, and expectations, based on the Forrester Data Consumer Technographics North American Online Benchmark Survey (Part 1), 2017. B2C marketers must understand how empowered customer segments behave in order to help their firms mature and customize their marketing programs. Read this report to gain deep, data-driven insights that help you design and deploy successful marketing plans to engage each type of customer.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.