Data Overview Report

The State Of Future Fit Technology Strategy, 2022

Companies Committed To A Future Fit Tech Strategy Grew 1.8 Times Faster

September 26th, 2022
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
Rachel Kwon, Senior Researcher
Rachel Kwon Senior Researcher
With contributors:
Matthew Guarini , Frederic Giron , Keith Johnston , Michael Kearney , Ian McPherson

In 2020, Forrester defined the future fit tech strategy, an approach to technology that enables an organization to quickly reconfigure business structures and capabilities to meet customers’ future needs and expectations. Forrester’s research shows that companies with a future fit tech strategy grew revenue 1.8 times faster than their peers. Read this report to learn how you can set your path to future fit, based on the priorities of others.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.