Data Overview Report

The State Of Global Consumer Trust In 2023

Understand The Benefits, Risks, And Opportunities Of Consumer Trust

June 20th, 2023
Audrey Chee-Read, Principal Analyst
Audrey Chee-Read Principal Analyst
Melissa Bongarzone, Researcher
Melissa Bongarzone Researcher
With contributors:
Mike Proulx , Stephanie Balaouras , Bruna Venicio

Trust is not abstract; it’s specific and measurable. Our research shows that business leaders who apply a systematic and scientific approach to cultivating trust drive revenue by building unbreakable bonds with customers, attracting the most dedicated talent, and creating inimitable engagement with partners — all while minimizing risk. This report uses survey data and Forrester’s Trust Imperative framework to provide insight into the state of global consumer trust to help you increase your customers’ trust and achieve enduring business success.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.