Forrester’s State Of CX Teams Survey, 2023 asked global customer experience (CX) decision-makers across industries about their overall CX budget plans as well as investment allocations in CX technology and CX consulting. In this report, we analyze where CX professionals in retail firms plan to allocate their budgets in the next 12 months. Retail leaders and their CX teams should use this report to benchmark investment in various areas of CX and competitively plan their budgets.