Trends Report

The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

February 28th, 2017
With contributors:
Stephen Powers , Sam Wolken , Cody White , Adrian Chapman


Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by, the digital division of the National Retail Federation (NRF), conducted by Forrester, examines how retailers are approaching their online and mobile initiatives as part of their overall business. This report benchmarks metrics and reviews key initiatives for 2017 to help eBusiness pros continue to grow their business.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.