Data Overview Report

The State Of The French Shopper And Environmental Sustainability, 2024

French Consumers Are Conflicted About Environmental Sustainability

February 29th, 2024
With contributors:
Martin Gill , Fiona Swerdlow , Amy DeMartine , Victoria Manes , Demi Starks

While they don’t always prioritize sustainability in their shopping habits, French consumers are becoming more environmentally conscious. To keep up, French retailers and brands must get serious about their corporate commitment to environmental issues and how they demonstrate this to their customers. This report reviews our data on French online adults’ attitudes and behaviors toward environmentally conscious shopping habits to help retailers and brands understand the current state of the French shopper and environmental sustainability.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.