Data Overview Report

The State Of The Italian Shopper And Environmental Sustainability, 2024

Italian Consumers Are The Greenest In Europe

February 29th, 2024
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Fiona Swerdlow , Amy DeMartine , Victoria Manes , Demi Starks

Italian shoppers consider themselves environmentally conscious. They embrace sustainable behaviors and reward brands that are taking action on climate change. However, Italian retailers and brands must still remove significant barriers like cost, lack of convenience, and lack of trust to increase sustainable purchasing. In this report, we review our data on Italian online adults’ attitudes and behaviors toward environmentally conscious shopping habits to help brands and retailers understand the current state of the Italian shopper and environmental sustainability.

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