Trends Report

The State Of The US Consumer And Returns, 2023

June 27th, 2023
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen


US consumers return a significant amount of retail merchandise each year, directly impacting retailers’ bottom lines. Some retailers manage increased returns with stricter return policies and additional fees, although Forrester’s consumer data reveals that this could have a potentially negative effect on their business. This report reviews consumer data on return behaviors and attitudes toward various aspects of retailers’ return policies.

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