Data Overview Report

The State Of The US Holiday Shopper, 2023

March 29th, 2024
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen

US holiday retail sales had another record-breaking season in 2023, despite reduced excess savings from the pandemic, high interest rates, and the resumption of student loan payments. US online adults began their holiday shopping in the early fall months and spent time both in stores and online — of course seeking out the best deals and offers. This report reviews Forrester’s data on the shopping behaviors and attitudes of US online adults during the 2023 holiday season.

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