Data Overview Report

The State Of Trust In Singapore In 2022

Understanding The Benefits, Risks, And Opportunities Of Customer Trust

October 17th, 2022
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Stephanie Balaouras , Jinan Budge , Sam Higgins , Riccardo Pasto , Frederic Giron , Janis Teo , Bill Nagel

Citizens and customers place their trust in people and in public and private organizations that they can rely upon for help. Success or failure at earning and keeping customers’ and citizens’ trust determines the fate of their relationship with a given entity. This report uses Forrester survey data to give business and strategy leaders insight into and advice about the significance and commercial impact of trust when Singaporeans engage with a business, employer, or government agency. It also highlights what shapes trust for different industries based on their relevance to and role in people’s lives.

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