Trends Report

The State Of Wearables: 2017 To 2022

Create A Micro-Moments (Not A Wearables) Strategy

November 28th, 2017
LN
Laura Naparstek
With contributors:
Martin Gill , Satish Meena , Jaclyn Galan , Peggy Dostie

Summary

Digital business pros care about consumer-purchased wearables for two important reasons: 1) These wearables offer unprecedented longitudinal data of all kinds and 2) they present a new medium with which to win, serve, and retain customers in their micro moments. This report forecasts wearables sales volume for the next five years, examines the drivers and inhibitors of that growth and what it means for digital business professionals, and makes recommendations for the near and long term.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.